A clickless Internet? Is it possible?

A collegue of mine just sent me a website that is heralding a "clickless" internet. Check it out for yourself here. While visiting the site I really had a hard time not clicking, even though it was telling me upon every pixel "do not click!". It's just proof that we have become so Pavlovianly conditioned for that carpel tunnel ruining action that is the 'click'. Hope you enjoy the site...